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Wednesday, 20 October 2021

THINK! launches major new campaign with a passionate team talk to young drivers

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Radio One DJ joins forces with the County Football Association to promote safe driving habits

As part of the launch of a major new THINK! campaign, Radio One DJ and co-host of ‘That Peter Crouch Podcast’, Chris Stark, has joined forces with the County Football Association (FA) to deliver a passionate team talk to a nation of football lovers to keep them safe on the roads.

The Department for Transport said that while casualty figures overall have plateaued, young male drivers aged 17 to 24 are still 4 times more likely to be killed or seriously injured than drivers aged 25 and over, per billion miles travelled.

Radio One DJ Chris Stark said:

“Every football fan knows that the banter around the sport is part of the magic. And even though driving your mates to football games isn’t possible right now, you don’t want to put yourself or others at risk by getting distracted on a group chat or speeding home to watch England play in the Euros.”

 

Fear that as car traffic returns to pre-pandemic levels, the casualty figures among this high-risk group may increase

This campaign aims to celebrate those young drivers who don’t take risks on the road, promoting safe driving habits such as watching your speed, even when in a hurry or on roads you think you know well, and ignoring your phone when driving.

The fear is that, as car traffic returns to pre-pandemic levels, the casualty figures among this high-risk group may increase.

Ex-professional footballer and Burnham Club chairman Glenn Skivington was devastated when his son Luca, 17, himself a promising footballer, was killed in a car accident in August 2019. He said:

“I just want to spare another family going through the trauma of losing a son or daughter, a brother or sister, a best friend in such a totally avoidable and senseless manner.

“I hope that through THINK!’s partnership with the County FA the whole football community can come together to spread positive messages about safe driving.”

Roads Minister Baroness Vere said:

“When people think of car accidents involving young men, they think of boy racers and extreme risk-taking. But this campaign is warning of the small distractions, such as checking a message on your phone, creeping above the speed limit or driving too fast on country roads, all of which contribute to deaths and injuries on our roads remaining unacceptably high.

“The County FA was a natural partner for us to help keep young drivers safe and celebrate those who don’t take risks.”

As part of the County FA partnership, clubs and teams are sharing their own video clips, which can be seen in the team talk film, bringing alive the spirit of the County FA and showing the diversity of grassroots football across the UK. The following FAs and clubs are involved:

  • Amateur FA
  • Bedfordshire FA
  • Berks & Bucks FA
  • Burnham FC
  • Cheshire FA
  • Corinthian-Casuals FC
  • Lancashire FA
  • London FA
  • Northumberland FA
  • Somerset FA
  • Surrey FA
  • West Allotment Celtic FC
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John Guinn
I am the editor of The Flitwick Chronicle. This is an independent, local news service based in Bedfordshire. The Chronicle provides local news that is investigative, inclusive and relevant to the residents of Flitwick.

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